Tuesday, February 23, 2010

Proposal for Hip-Hop Revolution

On my paper this time I intendend to explain why hip-hop has an image. Often times this bad image is not excepted but I would like to prove a few reasons why artist feel the need to have a bad image to it's critics. With that said my target audience would be hip-hop critics such as Bill O'Reilly. My position is that most hip-hop artist have learned to use this image to make money and explain their daily encounters that they go through. I don't listen to alot of hip-hop but it seems to me that a cowboy wouldn't have a lot of credability singing about the slums or prejudice with the police. Since most hip-hop artist are black most critics cannot relate to the prejudice they have now and have had for a long time. I think that showing examples of how black people and hip-hop artist in general suffer from prejudice will be the best way to persuade my audience. I already know that black people feel prejudice from police, job opportunities, and financial status'. I also know that alot of the prejudices are based from the days of slavery. This paper should explain why this image is excepted with some people and not others as well as let the critics of hip-hop understand reasonable explanations for people to relate to hip-hop music and their image.

Thursday, February 11, 2010

I didn't fully understand this chapter. As elementy as it sounds there were a lot of words that I didn't know which lead me to be unsure of some of the situation. The teenagers walked out of their Philadelphia HS because they did not want their school to be private. I believe they were attempting to make a stand for the inconsistencies in the Edison's School Inc. plan to make their school private like how the funding would brand them, how they were already in a sense branded, and things like the teachers salaries. I think the ethos that they have with each other is the sense of them being controlled as a group and not being included in important decision making issues. The residents of the Philidelphia shared an ethos of being controlled also they were not included in this decision. The parents shared the ethos of being controlled in an opinion but also being controlled about important decisions that may involve something very personal to them, their children. I'm not sure they shared to much of an ethos with the school board, media or Edison. Again, I don't fully understand this movement by the teens so it is very hard for me to determine the ethos. I don't think education is an actuall franchise it is just a system developed for children to get an education and it has worked with several modification for a very long time. I think that some people could see it as a franchise because there is always change. I think that it should have definately included the Philidelphia residents especially since it effects their children in many ways. I don't really see any way I am personally affected by any kind of franchising in school but I was there and am still here for a reason, that reason being to learn as long as I am not personally being charged for Pepsi or Coke to put a vending machine in I just don't care. I'm sure some of the money I pay goes to something that I would rather not support but it is the same way in my utility bills, credit card bills and taxes so it is hard for me to be very concerned. The government will some how find a way to always take advantage of us for some greater cause that we as individuals would find ridiculous so we don't have a lot of choice other than to vote when possible to change things or deal with it. I would only like to be consulted in a situation like this if I had a say so. If it is a situation that our opinion is not going to make an actuall difference then I might go along with the flow depending on the situation.

Monday, February 1, 2010

Project Proposal for Branded

When I sat down to write my project proposal I first had to think of the overall writing assignment. The issue I am interested in is the (APK) Annual Advertising and Promoting to Kids. The writing assignment ask us to provide an argument. My goal is to provide an opposing view from Alissa Quart’s, to the parents that are not sure how the marketers take advantage of their children. Quart offers her analysis of the fourth annual APK as an event for “celebrating marketers’ ability to take advantage of kids (page 47).”

I intend to research this event and some of the top marketers behind it and see what they provide youth in a positive way. I would like parents to see that these marketers have effect on our youth but it is up to them to personally raise their child/children as to whether they get taken advantage of.

I know so far that the book Branded has been very well researched. I also can see that in a few descriptive words we are led to form an opinion before finishing a sentence. Being an open minded person, I am also able to look at both sides and not stand firmly enough on one or the other to stand on a side outside of this classroom. I believe Quart intended for this book to make young people form an opinion that is favorable to her view which in a way is taking advantage of them herself. From what I know so far there are a lot of different views that agree or oppose to Quarts that I would like to address.

Thursday, January 28, 2010

Trendspotters

In my opinion I think brands locate trend spotters by watching what is currently popular. Most brands already know what is current or popular, so it is easy for them to search out a young adult or anyone that already has somewhat of a social status that may have an impression on others. By this I mean if they find a young adult who is in with a good crowd and has influencing power over their peers this attracts them. Again in my own opinion if they find this particular kind of person they may seek them because they are already buying into the brand status. It is important to be able to understand and identify with the audience because then brands have an idea what is current, popular and desired by their audience. This gives them ideas to create new things and be able to sale the items. If brands or marketers know what their audience is interested in they can market towards that. They conduct their research with surveys, observation, and probably even checking their competitors. If they keep up with the economy status they can also know how to market their items and get them to sell but still make money. Teens are the most powerful sector because they are easily manipulated and do not necessarily have a budget of their own. They also are well aware of what is cool or socially accepted and fell the need to keep up with what is accepted. When I was in my teenage years it was common to know who was popular or considered cool by everyone. I did not personally try and keep up with everyone else but I seen the jealousy that one would cause another by coming in with the newest style of shoes, hairstyle, or even jewelry. In the boys it was hard to tell them apart at times because everyone dressed the same and had the same clothes, shoes, and hats. Now that I am older I can look back and pick out the people who would have jumped at the chance to work for a marketer without pay, and just for the clothes or the social status. I think trend spotting is good if you are into keeping up with what is new, updated or even considered cool. I don't think it is something I would personally ever be interested in but now days our world is somewhat based around fashion and style. With that being said I think trend spotters may potentially give young adults a sense of reality about have a real job and the work it may take and also may help someone who is actually seeking a career in this field.

Sunday, January 24, 2010

My name is Melissa Castro and I am twenty-seven years old. I have one daughter, Reayez, which is three. I decided to attend Missouri Western about a year ago simply to be able to support myself and my daughter. I am majoring in Biology but my goal is to become a game warden for the conservation. I am on my fifth year of remission from having lymphoma cancer. My cancer is one of the things that prevented me from attending college sooner. I hope to graduate and be set in a career before my daughter is to far into school.
In my spare time I enjoy fishing, camping, and spending time with my family and friends. I am very family orientated and get great security from having them. We have a lot of family BBQ's and go to the lake with each other.
In this class I hope to get grasp on the whole blogging thing. Blogging is not something I have ever done and I am a little unsure how it works. I would also like to take something from one of the books that I can look back on and remember. I
In five years I would like to be finished or close to being finished with school. I would also like to see my daughter doing well in school and being able to provide anything she wants. In ten years I would like to be building a home on the property I currently own or buying a home. In fifteen years I would like to be at the same job for the previous ten years. I would like to see my daughter growing healthy and strong. I would also like to have one more kid.
The one thing I would like to get out of the whole college experience is a successful education that I can apply to daily life and a profession that I enjoy.